About
Based in Brisbane, Susannah Jeffery is a Godolphin Flying Start graduate with extensive experience across the thoroughbred industry.
Winning Margin Creative was established to provide targeted, high-quality marketing support tailored specifically to trainers, breeders, syndicators and industry businesses.
With a deep understanding of the racing landscape — from selling shares and stable promotion to owner communication and digital presence — Susannah delivers marketing that is informed, strategic and results-driven.
In a competitive industry, the smallest margin makes the difference.
Having grown up with sport horses and transitioned into the racing industry after university, Susannah has built extensive knowledge of the thoroughbred world. Travelling the world during the Godolphin Flying Start programme opened up the opportunity to learn how thoroughbred businesses operate from the ground up.
Susannah has ridden trackwork, managed stables, attended foalings and retrained race horses, allowing for a strong grasp of the practicalities of the thoroughbred world. This knowledge offers an understanding of the businesses and the ways in which they can be promoted with the greatest possible impact.
A natural creative, Susannah has a strong interest in finding the details that catch the eye. With an original approach to marketing and content, she combines data and statistics with an imaginative methodology.