Susannah applies a close attention to detail in gathering, editing and distributing material with business promotion at the forefront. With an eye trained specifically for the thoroughbred world, she understands how conformation, environment and industry trends shape how content can be perceived, allowing for collection and distribution of quality work, putting the horse and business at the centre. With the ability to gather high quality video content, Susannah can present horses in their best light, whether it be at the sales or during trackwork.
As social media takes up more and more of the world's perception, Susannah has a strong understanding of the ways in which a business can be shaped into recognisable brand, rather than a background entity. Through content planning, visual direction, scheduling and community engagement, Susannah offers consistent and relevant social media management, aligned with your business's wider marketing strategy.
Susannah has an instinctive appreciation for the ways in which visual branding can impact marketing strategy. Utilising her creative skill, she provides logo design and visual direction that reflect a business's values and professionalism.
With the world turning towards mass-generated AI content, Susannah understands how original copy can make an impact on clients. In order to reflect the required voice and tone required by the business, Susannah draws on knowledge and understanding of her clients to present engaging, persuasive copy, aligned with business goals. Offering website and sales materials, email campaigns, social captions and long-form articles, Susannah offers attention to detail and polished copy for your business.
Often, marketing boils down to more than just visual management. With demands on trainers mounting, often communication with new clients becomes time-consuming. Susannah can offer assistance with the management of client relations, helping to field new enquiries and generate new business. Following up and maintaining streams of communication, Susannah's input allows business owners to engage with clients once the groundwork has been laid, converting interest into opportunity.
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